The Basic Principles Of SEO Consultant



Search Engine Optimization: Why you need it

By now, most online marketers and business owners understand that SEO is a crucial aspect for driving website traffic. If your website and content aren't appropriately optimized, both for desktop and mobile users, you'll have an extremely difficult time drawing in traffic from organic search your website.

There are many advantages of SEO aside from increased traffic. Here are just a few of those advantages:

1. Proper SEO not just means better rankings, it suggests a better user experience

The search engines desire to see a mobile-friendly design, great user signals (high time on website, low bounce rates, etc.) and great combination of pertinent images and videos. These elements are all important for offering an excellent experience for your visitors as well; in other words, by optimizing your website for SEO, you're instantly also enhancing your user experience.

2. Organic search may account for as much of 64% of all site visits

A research study by Conductor of over 310 million sees to 30 different sites revealed that organic search represented 64% of all referral traffic. While other research appears to indicate that social media has now surpassed search slightly in terms of recommendations, there's no question that search remains an important source of traffic for most services.

3. SEO leads tend to have greater close rates than outbound leads

According to this short article at Search Engine Journal, SEO leads lead to an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't confirm the initial source of this statistic, it would not shock me if this were true; it makes good sense that searchers who are trying to find specific service or products are most likely to make a purchase from services who they look for through search, rather than those who try to attract them utilizing outbound marketing techniques (i.e. cold leads).

4. Incoming marketing methods (including SEO) lead to more leads than outgoing, paid media or self-sourced leads.

According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit companies all report incoming practices as being their main source of leads. This same report found that amongst marketing specialists, SEO had ended up being the # 1 source of leads over the previous 6 month duration. One question to ask yourself is: if you're not producing leads through search, who is capturing these valuable leads?

5. Ranking in regional search straight leads to increased check outs and sales

If you run a local service, enhancing your website for local search is absolutely critical. Increasingly more customers are using local search queries to determine regional businesses and to find locations, hours and directions.

According to Google, 50% of customers who carried out a regional search on a mobile phone visited a store on that very same day. These searches also resulted in greater sales: 18% of regional mobile searches led to a sale within one day.



6. Online marketers rank SEO as one of their most reliable digital marketing methods

According to the 2015 State of Marketing report, of the online marketers who are using SEO and SEM as part of their marketing strategy, 66% discover it "extremely efficient or effective". Just 7% mentioned that their SEO efforts were "not extremely effective or not at all effective".

7. SEO results in increased credibility for your brand name

Ranking highly in the search engine result signals to searchers that you're a key player in your market. Conversely, ranking on the 2nd or 3rd page might result in undesirable assumptions: that you're a new business, that you're not too understood or that you don't have the spending plan (and therefore sales) to manage to boost your rankings.

8. SEO can be a less hands-on strategy than other incoming methods

Social media and e-mail marketing are both highly effective channels for generating leads, but both require some degree of continuous effort. Once a page is SEO-optimized, you can often sit back, unwind, and let it climb the rankings on its own benefit.

9. Being on the 2nd or 3rd page of the search results page ways virtually no search visibility

Some company owner give up any formal SEO efforts because they believe that remaining in the search results page (anywhere in the results) is "sufficient". Nevertheless, research study by Moz reveals that 71.33% of clicks happen on page among the search results. Effectively enhancing your site and content are crucial to attaining top rankings; and therefore any degree of search presence.

10. The large majority click over here of consumers research study items online before going to a shop

Research Study from GE Capital Retail Bank shows that 81% of shoppers research study and compare items online before making a local purchase. Other research study puts this number as high as 94% for B2B buyers. Achieving first page rankings for your organisation and items is vital if you want customers who are actively seeking your items to be able to find you.

To schedule your strategy session, contact:

The Expert SEO Group
1261 S Peach St.
Philadelphia, PA 19143
(215) 792-6624
www.expertseogroup.net

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